Search Engine Optimization For Dummies

Author(s): Peter Kent


Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic. * Covers search engine basics to help you get started * Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management* Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results* Explains how to use link popularity in order to boost rankings* Zeroes in on advertising your site by using pay-per-click options Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start for learning how to get your site to rank high.


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Product Information

General Fields

  • : 9781118336854
  • : John Wiley & Sons Inc
  • : John Wiley & Sons Inc
  • : June 2012
  • : 229mm X 152mm
  • : United States
  • : July 2012
  • : books

Special Fields

  • : Peter Kent
  • : Paperback
  • : 5th Revised edition
  • : 456