Reinventing You

Author(s): Dorie Clark

Career / Work

Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Consider this book your bus fare. In "Reinventing You", strategy and communication consultant Dorie Clark provides a step-by-step guide to help you assess, build, and reinvent your personal brand. You may be taking on a new challenge or a career change, shifting into more meaningful work, or simply need to build your own narrative. No matter the reason, taking control of your brand will mean the difference between success and failure. Mixing personal stories with interviews and examples from well-known personalities, Clark walks you through the process of identifying, developing, and then launching your new brand. "Reinventing You" is a critical step on your road to success.

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ADVANCE PRAISE for "Reinventing You"
Len Schlesinger, President, Babson College; former Vice Chairman and COO, Limited Brands; coauthor, "Just Start: Take Action, Embrace Uncertainty, Create the Future"--
"Be forewarned . . . you "need" this book! The good news is that you will love it and can make it the foundation of the next steps of your career and your life."
Bo Burlingham, author, "Small Giants: Companies That Choose to Be Great Instead of Big"; Editor at Large, "Inc." magazine--
"At a time when social media have made it more important than ever to manage your reputation wisely, Dorie Clark has put together an essential--and eminently readable--guide to doing just that."
Gary Hirshberg, cofounder and Chairman, Stonyfield Farm, Inc.--
"During my twenty-nine years as CEO, some of my very best hires were people who had reinvented themselves. In this terrific book, Dorie Clark shows how reinvention can be achieved systematically. You will learn how to define the value you bring, as well as how to cultivate and communicate that value to others."
Robert Reich, former US Secretary of Labor--
Dorie Clark has important advice for people navigating the turbulent waters of jobs and careers. We're all in the same fix together--but today everyone's a free agent, promoting and selling themselves. This book explains why that's necessary and how to do it effectively."
Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School; author, "Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy"--
"Insightful and practical, "Reinventing You" is a modern-day guide to self-discovery in pursuit of career satisfaction and success. Full of illuminating case studies and anecdotes, the book provides valuable advice for anyone just starting out in the workforce, as well as for those in mid-career seeking to build or enhance their reputations or to change direction."
rmer CEO

Dorie Clark is a marketing strategy consultant and frequent contributor to "Harvard Business Review" and "Forbes." Recognized as a branding expert by the Associated Press, Clark has worked with a diverse range of clients, including Google, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.
A former presidential campaign spokeswoman, Clark is Adjunct Professor of Business Administration at Duke University's Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, and Smith College Executive Education and has guest lectured at universities including Harvard, Georgetown, and the University of Michigan. She is quoted frequently in the international media, including NPR, the BBC, and "U.S. News & World Report." She is also a columnist for "Mint," India's second-largest business newspaper.

General Fields

  • : 9781422144138
  • : Harvard Business Press
  • : Harvard Business Press
  • : 28 February 2013
  • : United States
  • : 01 April 2013
  • : books

Special Fields

  • : Dorie Clark
  • : Hardback
  • : 240