Author(s): Ted Prodromou

eCommerce

Twitter is the fastest, simplest way for a business to stay close to its customers. Through a Tweet of merely 140 characters or less, a small business can engage and influence customers in new and unique ways all around the world. By creating and following Tweets, small businesses can tap into the needs, wants, habits, preferences, tastes, and opinions of their communities and then know what products and services to offer--as well as how to offer them. The Ultimate Guide to Twitter for Business, by longtime Internet guru Ted Prodromou, offers the secret sauce recipe for crafting the elusive sticky Tweets that win followers and supporters. It also shows how to mine Tweets from others to gain the trust of potential partners and customers. Even just knowing what to watch and study on Twitter can benefit a business, providing customer insights and opinions that couldn't be found through expensive and time-consuming marketing methods, such as focus groups and surveys