Author(s): Pavan Sukhdev

Small Business & Entrepreneurship

There is an emerging consensus that all is not well with today's market-centric economic model. Although it has pulled millions out of poverty over the last half-century, it creates recession, unemployment, ecological scarcity, and environmental risk, and widens the gap between the rich and the poor. The result is the broken system of social inequity, environmental degradation, and political manipulation that marks today's corporations. "Corporation 2020" presents new approaches to measuring the true costs of business and its obligation to society. Pavan Sukhdev lays out a sweeping new vision for tomorrow's corporation: one that will increase social equity, decrease environmental risks, and still generate profit. Through a combination of internal changes in corporate governance and external regulations and policies, "Corporation 2020" can become a reality - and it must, argues Sukhdev, if we are to avert catastrophic social imbalance and ecological harm. From his insightful look into the history of the corporation to his thoughtful discussion of the steps needed to craft a better corporate model, Sukhdev offers a hopeful vision for the role of business in shaping a more equitable, sustainable future.